How&How rebrands Trellis as a "living blueprint" for generational health management
By
Abbey Bamford
Toasted just enough. A reliable bake, gently seasoned.
Summary
How&How partnered with Trellis to rebrand the US healthcare app as a "living blueprint" for generational health, moving beyond a simple health admin tool. The redesign reflects a cultural shift toward agency, continuity, and care that fits real-life pace, addressing the fragmented US healthcare system where nine in ten women manage family care through Apple Notes.
Key quotes
· 3 pulledNine in ten women are already managing their family's care through Apple Notes – a messy and manual reality that ultimately set the context for a rethink.
How&How recently partnered with Trellis to reposition the platform as something far more ambitious than another health admin tool.
A new identity for the US healthcare app reflects a cultural shift towards agency, continuity and care that moves at the pace of real life.
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