How to collect and use customer data for marketing

How to Get Your First 10 Customers: A Practical Guide for Beginners

A practical step-by-step guide for entrepreneurs and beginners on how to acquire their first 10 customers. The article focuses on actionable

A Theoretical Framework for Targeting and Tailoring in Data-Driven Political Campaigning on Social Media

This article presents a theoretical framework for understanding two key practices in data-driven campaigning (DDC): targeting (selecting whi

Converge: Conversion Tracking, Attribution, and Marketing Reporting

How Master Data Management Improves Sales and Marketing Performance

This article explains Master Data Management (MDM) and its importance for modern businesses, with a specific focus on how MDM solutions can

Trust, Transparency and Customer Loyalty

The price of free apps: How data collection generates billions for tech companies

This article examines how free apps and social media platforms monetize user data, explaining the economics behind data collection. It detai