A Theoretical Framework for Targeting and Tailoring in Data-Driven Political Campaigning on Social Media
Data-driven campaigning (DDC) has fundamentally changed the conduct of election campaigns worldwide, as parties increasingly rely on voter data, analytics, technology, and personnel to inform strat...
Read the full articleYou might also wanna read
Social Media Influencers and the 2020 U.S. Election: Paying ‘Regular People’ for Digital Campaign Communication
techpolicy.press·5y ago
Online participation. A three-dimensional approach to study digital political platforms
Introduction This article departs from an old but still central question in the social science literature: how extensive is participation in
Internet Policy Review·1mo ago
Tracking Social Media Platforms’ Fluctuating Approaches to US Elections
techpolicy.press·1y ago
The Evolution of Online Political Advertising: A Conversation with Who Targets Me's Sam Jeffers
techpolicy.press·1y ago
The Urgency of Social Media Data Access for Electoral Integrity
techpolicy.press·2y ago
Examining Programmatic Political Advertising in the United States
techpolicy.press·3y ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.