How freelance illustrators can set and raise their project and day rates
By
Katy Cowan
Summary
This article addresses the challenge freelance illustrators face when pricing their work. It explores the tension between project rates and day rates, offering guidance from two experienced agents who negotiate fees professionally. The piece covers how to determine initial quotes, justify rates to clients, and raise prices over time, emphasizing the importance of covering all business costs including studio rent, utilities, and maintaining cash flow during slow periods.
Source
Creative BoomHow freelance illustrators can set and raise their project and day ratescreativeboom.comKey quotes
· 3 pulledThere's no universal published price list. Nor is there a handy calculator that spits out the 'right' number.
Quote too low and you're going to struggle. A quote that's too high without any explanation is a surefire way to say goodbye to that lovely project.
Two agents who negotiate fees for a living explain how to charge what you're worth, from your first quote to raising rates year after year.
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