How Brooks Nader’s Wimbledon-Season Wardrobe Malfunction Became the Blueprint for Modern PR
From the article
When Brooks Nader's courtside period mishap went viral, most brands would have waited out the news cycle. ABMC didn't. Within days, Nader was on a red carpet for U by Kotex, transforming an embarrassing moment into $12 million in earned media. With Wimbledon underway, the campaign is a case study in how the establishment of modern marketing now runs on hours, not quarters, and why the brands willing to move fastest are the ones that get remembered.
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