How a Viral Labubu for Naomi Osaka Transformed a Small Accessory Business

Kerin Rose Gold

14h ago· 14 min readenInsight

fashion design entrepreneurship business

Summary

Kerin Rose Gold, founder of the eyewear and accessories brand A-Morir, recounts how her custom bedazzled Labubu accessory for tennis star Naomi Osaka went viral, transforming her small business overnight. The sudden fame brought a flood of orders from A-list celebrities and everyday customers, creating both opportunities and operational challenges. Gold reflects on the surreal experience of scaling her business rapidly, managing demand, and navigating the pressures of viral success while staying true to her creative vision.

Source

Twitter / XHow a Viral Labubu for Naomi Osaka Transformed a Small Accessory Businessthecut.com

Key quotes

· 3 pulled

There's a joke on The Nanny where Fran says her mother always prayed that one day, Fran would be living in a big mansion with a handsome millionaire and wonderful kids. Its punch line was, 'But she didn't say married!'

Through hard work, I've been designing and selling eyewear and accessories through my brand, A-Morir.

Suddenly, she was flooded with orders, including from A-List celebrities.

Snippet from the RSS feed

Designer Kerin Rose Gold’s bedazzled Labubu for tennis star Naomi Osaka went viral. Suddenly, she was flooded with orders, including from A-List celebrities. Here’s how it changed her business.

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