Higher memory prices squeeze China's smartphone market despite Apple's discounts

China smartphone sales fall 13% during 618 festival as rising memory costs limit discounts

BEIJING — Smartphone sales in China fell 13% year on year during the month-long 618 shopping festival, as brands raised prices to offset hig

China Smartphone Sales Drop 13% During 618 Festival as Memory Costs Limit Discounts

iPhone discounts lift Apple to second place in China’s shrinking smartphone market

In a report released today, Counterpoint Research says that despite the discounts seen during China’s 618 shopping period, smartphone sales

Apple Boosts China Sales by Holding iPhone 17 Prices Steady

Apple saw a surprising jump in smartphone sales in China during the second quarter of 2026, even as the broader market continued to shrink.

China’s Smartphone Shipments Extend Decline As Higher AI-Driven Chip Costs Lift Prices: Huawei And Apple Gain Market Share

China’s smartphone market contracted for a fifth consecutive quarter in the second quarter of 2026 as rising memory chip prices, fueled by t

iPhone 17 Pricing Helped Apple Buck China's Q2 Smartphone Decline

Apple grew iPhone shipments in China by 24.4 percent year over year in the second quarter of 2026, making it the fastest-growing smartphone