Harmony of Hardcore and 7th Sunday Festival Amp up Their Fan Experience With Next-Level Marketing Automation
From the article
On the surface, Harmony of Hardcore and 7th Sunday Festival look like very different events: the former attracts black-clad hardcore fans from all over Europe, while the latter is aaleidoscope of dazzling Top 40 pop sunshine. It’s a pretty striking contrast for two events held just one day apart and at the same venue. But these events also have something very important in common: they are serious about creating the ultimate fan experience. Par-T, the organization behind both festivals, is amping up visitor experience with a mix of smart ticket selling and next-level marketing automation tools.
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