Appears on
Articles45
A/B-testing emails: 3 good reasons to start now
When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is an
Why 2022 Is the Year to Start With a Chatbot
While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are bec
5 Tips to Build the Best Chatbot
A growing number of companies are discovering the benefits of chatbots. Unfortunately, there are also a number of pitfalls, which may prevent your chatbot from providing the most optimal experience. With the tips in this article, you'll create a successful chatbot.
CM.com Awarded by Frost & Sullivan for Delivering Next-level Conversational Experiences
By combining rule-based and AI technologies, Conversational AI Cloud provides highly effective services that enrich both the user and employee experience.
7 Tips to Improve Your eCommerce Customer Experience
Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 7 ways to improve your customer service experience and retain more buyers.
How to make flexibility the key to every successful marketing strategy
It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in
The top 10 reasons to use Electronic Signatures
We've all hand-signed an agreement or contract, only to have to scan it before sending it via email or post. It's not only a time-consuming process, it's also extremely insecure. Thankfully, there's an alternative.
Chatbot vs. Live Chat: which is right for you?
Chat is quickly becoming many customers’ favorite way to communicate with brands. From getting their problems solved quickly to finding out more information about a company’s products or services, chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.
How Well Do You Know Your Supporters?
Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your supporters engaged for the long haul?
Stop Annoying Your Customers: How Digital Signing Improves Customer Experience
The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.
The Seven Essential Conflict Resolution Skills for Customer Service Representatives
People typically buy from you because of your note-worthy product, service, or brand reputation. In contrast, they most frequently stop buying from you because of poor customer service.
How To Create Customer Support Content That Rocks
Customer service isn’t just about solving any problems customers have, it’s about making the journey from web surfer to loyal customer as easy as possible. Having all your potential customer’s questions answered before they’ve asked them is the smartest way to do this.
How The Customer Relationship Will Define Your Business Model
New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards. Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.
The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030
In the world of Marketing and Sales, a decade is a long time. Just ten years ago, most of us would never have imagined how disruptive technologies like social media, automated marketing tools, and mobile apps would rewrite all the rules of how we operate. As we look forward to the changes that lie ahead, we want to share our vision of what things might look
3 Questions to Ask to Reduce Customer Churn Rates
Struggle with high churn rates? If you’re in the utilities or telecoms industries, then you may always be looking for new ways to retain your customers in the long run. Historically, both have experienced relatively high churn rates. The telecommunications industry has an average churn rate of 30% to 35%. While the utilities market has a churn rate of approx
Seize the Moment: Moments of Truth in Financial Services
“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.
The Future of Customer Service Starts with Multidisciplinary Teams
86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand — forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.
How to Get More Leads With SMS and Email Marketing
If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyze the results. But how do you improve that message for better results the next time you send out your SMS or Email?
Email Marketing: 5 Winning Email Campaign Strategies For Growth
What methods do you know for reaching and engaging your customers? SMS, WhatsApp, social channels, email marketing... the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.
How to Design and Customize Your Website Chatbot Without Coding
Chatbots can be a gold mine, but doesn’t it require much effort? Don’t worry; there’s no need to hassle your developers. You can design and implement a no-code chatbot on your website. In this article, you’ll find out why you’d want a chatbot and how it can look on your website.