Chanel Taps Gracie Abrams for Coco Mademoiselle Crush Absolu Campaign

Chanel has named Grammy-nominated singer-songwriter Gracie Abrams as the face of its newest fragrance, Coco Mademoiselle Crush Absolu, which is set to launch in August 2026, according to Nylon. The announcement comes just days after Chanel unveiled the new perfume, FashionNetwork reported, and expands Abrams' role as a long-standing House Ambassador, as noted by Emirates Woman.

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NylonGracie Abrams Is Chanel’s New Coco MademoiselleFashionNetworkChanel announces Gracie Abrams as the face of its next major fragrance launchEmirates WomanGracie Abrams is the new face of CHANEL’s Coco Mademoiselle Crush Absolu

"continuing a lineage of women chosen not simply for how they look but for how closely their spirit maps onto Gabrielle Chanel's own."

That emphasis on spirit over appearance echoes the campaign's focus on freedom, instinct, and personal direction, which DSCENE described as celebrating "a woman who values independence, spontaneity, and the freedom to reject fixed" paths. Abrams, 26, has been a red-carpet staple and one of pop's most compelling singer-songwriters, and Grazia noted she is "adding another milestone to an already extraordinary year."

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GraziaGracie Abrams Ushers In A New Era As the Face of Chanel’s Coco Mademoiselle Crush AbsoluDSCENEChanel Names Gracie Abrams as Its New Coco Mademoiselle Face

"The Grammy-nominated singer-songwriter now represents the latest chapter of Coco Mademoiselle, a woman who values independence, spontaneity, and the freedom to reject fixed…"

Multiple outlets including ELLE and RUSSH also heralded the announcement, underscoring how the partnership positions Abrams as the latest embodiment of the Chanel woman: confident, instinctive, and unapologetically herself.

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ELLEGracie Abrams Is The Face Of Chanel’s Coco Mademoiselle Crush AbsoluRUSSHWhat’s sweeter than a crush? Gracie Abrams for CHANEL Coco Mademoiselle Crush Absolu