Google's June Spam Update Targets AI Answer Manipulation, But Enforcement Remains Challenging
By
Matt G. Southern
Summary
Google has rolled out its June 2024 spam update, which now enforces policies against attempts to manipulate generative AI responses in Search. While the policy is clearly stated, a Cornell Tech preprint highlights the enforcement challenge: community pages that AI research agents rely on can contain third-party comments that plant recommendations, making it difficult to police manipulation at the source.
Source
bskyGoogle's June Spam Update Targets AI Answer Manipulation, But Enforcement Remains Challengingsearchenginejournal.comKey quotes
· 3 pulledGoogle's spam rules treat attempts to 'manipulate generative AI responses' in Search as a violation, and that's one of the policies the update is enforcing.
A Cornell Tech preprint picked up by 404 Media gets at why the policy is harder to enforce than its wording implies.
The community pages that AI research agents lean on can also carry third-party comments, and a comment can plant a recommendation that the author never made.
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