Google updates spam policy to ban manipulation of AI search responses
By
Stevie Bonifield
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Summary
Google has updated its spam policy to explicitly include attempts to manipulate its generative AI search responses—such as those in AI Overview and AI Mode—as spam. The policy now targets techniques like biased listicles or "re" content designed to influence AI-generated search results, expanding traditional spam definitions to cover AI-specific manipulation tactics.
Key quotes
· 1 pulledIn the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into featuring content prominently, such as attempting to manipulate Search systems into ranking content highly or attempting to manipulate generative AI responses in Google Search.
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