Google Ads Expands Travel Campaign Beta to Attractions, Tours, and Event Tickets

Google Ads is expanding its Search campaigns for Travel beta to include Things to Do and Events verticals, allowing advertisers selling attractions, tours, and event tickets to access this campaign type through an open beta. The expansion, announced on July 8, 2026, gives eligible advertisers another campaign option alongside existing Search and Performance Max campaigns. The campaign type is designed specifically for travel-related advertisers.

Brooke Osmundson1h ago3 min readenNews

technology business digital advertising travel marketing

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Key quotes

Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events.

Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited.

The expansion gives eligible advertisers another campaign option to test alongside existing Search and Performance Max campaigns.

From the article

Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales.

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