Apple Plans to Introduce Ads in Maps App Next Year
By
daveoc64
A respectable bake. You'd come back tomorrow for another.
Summary
Apple is reportedly planning to introduce ads in its Maps app as early as next year, according to Bloomberg's Mark Gurman. The ads would allow restaurants and other businesses to pay for more prominent placement in search results, similar to the Search Ads system used in the App Store. This move is part of Apple's broader strategy to expand advertising across its iOS ecosystem.
Key quotes
· 4 pulledApple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
Apple's plan to bring more ads to iOS is moving 'gaining traction,' with the Maps app being next in line.
The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.
The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries.
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