DV360 API to fully support Demand Gen resources starting June 10, 2026
By
Luis Rijo
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Google announced that the Display & Video 360 API will gain full support for Demand Gen resources (line items, ad groups, and ads) starting June 10, 2026, with a phased rollout completing by June 24, 2026. This follows a closed beta that began on April 14, 2026, and closes a programmatic gap that existed since Demand Gen campaigns were first integrated into the DV360 platform.
Key quotes
· 3 pulledGoogle today announced that the Display & Video 360 API will begin supporting Demand Gen resources for all partners starting June 10, 2026
The announcement, posted to the Google Ads Developer Blog by Trevor Mulchay of the Display & Video 360 API Team, marks the general availability of a capability that entered closed beta on April 14, 2026
The update closes a programmatic gap that has persisted since Demand Gen campaigns were first integrated into the Display & Video 360 platform.
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