Why Feature-First Development Fails in Financial Products

I've lost count of the number of times I've seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months.

With people's real hard-earned money on the line, user expectations running high, and a crowded market, it's tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe for disaster.

The best way to predict the future is to create it.