FORMATS100: Laroche-Joubert on Banijay France’s B2C ambitions
By
Louise Bateman
5h ago
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C21MediaFORMATS100: Laroche-Joubert on Banijay France’s B2C ambitionsc21media.netFormat maker Banijay France is increasingly moving into B2C as it looks to diversify its revenue streams, strengthen its brand equity and future-proof properties such as long-running gameshow Fort Boya...
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