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B2C is the new B2B; The Reddit vs. GEO Challenge

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AdExchanger

1d agoen

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AdExchangerB2C is the new B2B; The Reddit vs. GEO Challengeadexchanger.com
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Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers […] The post B2C is the new B2B; The Reddit vs. GEO Challenge appeared first on AdExchanger .

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