Circular Economy Institute unveils refreshed brand identity by FORM Brands Studio after CIWM acquisition
By
Abbey Bamford
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
The Circular Economy Institute (CEI) has launched a new brand identity created by FORM Brands Studio, following its 2024 acquisition by the Chartered Institution of Wastes Management (CIWM). The refreshed identity features a bold colour palette, a modular 'C' logo system, and a renewed tone of voice designed to position CEI as a global, collaborative force in the circular economy space. The rebranding balances professional credibility with creative energy, allowing both CEI and CIWM to maintain distinct audiences and purposes while sitting closer together strategically.
Key quotes
· 2 pulledThe CEI's identity needed distinct assets
FORM Brands Studio's work positions circularity as collaboration in action
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