Canadian femtech startups build business models around women's healthcare autonomy
By
Madison McLauchlan
Summary
This article explores the rise of Canadian femtech (women's health technology) startups that are building business models centered on women's autonomy and control over their healthcare. It profiles several founders, including Jessica Chalk of myStoria (a menopause-focused platform), and examines how venture capital is increasingly flowing into women's health as a legitimate healthcare and workplace insurance category. The piece highlights the shift from viewing women's health as a niche to recognizing it as core healthcare infrastructure, driven by founders who experienced firsthand how the healthcare and benefits system fails to serve women adequately.
Source
bskyCanadian femtech startups build business models around women's healthcare autonomybetakit.comKey quotes
· 3 pulledWe're really seeing this shift to more of women's health as healthcare, workplace insurance, and data infrastructure.
Every founder has an origin story. There's one kind that may resonate with many femtech founders: interacting with a healthcare and benefits system that's not designed to serve her at all.
Often, that experience has been the catalyst to build a product that actually does.
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