Ferrari launches first electric hypercar 'Luce' designed by Jony Ive and Marc Newson
By
Nicholas Foulkes
Fresh out the oven, still warm. Top of the tray.
Summary
Ferrari is undergoing a historic transformation by launching its first fully electric hypercar, the "Luce" (or "Ferrari E"), designed in collaboration with Jony Ive and Marc Newson. The article explores how Ferrari is balancing its legendary motorsport heritage with the shift to electric powertrains, visiting the Maranello headquarters and examining the cultural and engineering challenges of electrifying an iconic brand. The Luce represents a "molto disruptive" departure for Ferrari, blending cutting-edge EV technology with the design philosophy of two of the world's most renowned industrial designers.
Key quotes
· 3 pulledThe names of these star charioteers flick past as we drive to the D
Meet the Luce – Jony Ive and Marc Newson's 'molto disruptive' hypercar
Ferrari's Maranello manufacturing headquarters, in the heart of Emilia-Romagna, is a place where history hangs heavily in the air.
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