Ferrari's First Electric Vehicle, the $640,000 Luce, Faces Backlash from Enthusiasts and Critics
By
Jonathan Small
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Summary
Ferrari has unveiled its first electric vehicle, the Luce, priced at $640,000 and designed in part by Jony Ive's firm LoveFrom. However, the launch has been met with significant backlash from enthusiasts, analysts, and even a former Ferrari chairman, who view the move as a betrayal of the brand's heritage. Critics argue the EV undermines Ferrari's legendary status and identity built around high-performance combustion engines.
Key quotes
· 3 pulled'The Destruction of a Legend'
Ferrari CEO Benedetto Vigna called it a 'Leapfrog moment' in the company's nearly 80-year history
The Italian sports car maker is betting big on its new EV. But enthusiasts, analysts and an ex-chairman think the Luce is a lemon.
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