Ferrari's First Electric Vehicle, the $640,000 Luce, Faces Backlash from Enthusiasts and Critics
By
Jonathan Small
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
Ferrari has unveiled its first electric vehicle, the Luce, priced at $640,000 and designed in part by Jony Ive's firm LoveFrom. However, the launch has been met with significant backlash from enthusiasts, analysts, and even a former Ferrari chairman, who view the EV as a betrayal of the brand's heritage. Critics argue the move represents 'the destruction of a legend' and question whether Ferrari's core customer base will embrace an electric four-door model at such a premium price point.
Key quotes
· 3 pulled'The Destruction of a Legend'
'Leapfrog moment'
'The Italian sports car maker is betting big on its new EV. But enthusiasts, analysts and an ex-chairman think the Luce is a lemon.'
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