FDA memo questions effectiveness of newly authorized fruit-flavored e-cigarettes for smoking cessation
By
Matthew Perrone
Summary
A new FDA memo reveals that fruit-flavored e-cigarettes recently authorized by the agency were not significantly more effective than tobacco-flavored vapes at helping smokers quit. The FDA's decision to approve fruit-flavored vapes from a small California company marks a first for the agency, despite its longstanding position that such flavors appeal to children. The memo provides the first detailed look at the FDA's decision-making process and has drawn heavy criticism from health groups and lawmakers who argue the authorization contradicts the agency's own stance on youth vaping risks.
Source
bskyFDA memo questions effectiveness of newly authorized fruit-flavored e-cigarettes for smoking cessationbit.lyKey quotes
· 3 pulledFruit-flavored e-cigarettes recently authorized by the Food and Drug Administration were not significantly better at helping smokers quit than tobacco-flavored e-cigarettes
The FDA last month gave its first OK to fruit-flood vapes — essentially endorsing them as a less-harmful alternative to traditional cigarettes
The decision came despite the agency's longstanding position that such flavors appeal to children and must show extra health benefits
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