Evolving Role of Specialists in Creative Agencies Amid AI Transformation
By
Tom May
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
The article discusses the evolving role of specialists in creative agencies as AI reshapes the industry, emphasizing the shift towards valuing generalists with depth and good taste. Specialization is not becoming obsolete but is transforming into a more collaborative and strategic approach.
Key quotes
· 3 pulledThe creative industry has spent decades celebrating the specialist: the typography virtuoso, the motion graphics master, the brand strategist extraordinaire.
Generalists are better positioned for the future than specialists.
Specialisation is evolving into something more collaborative, adaptable, and strategic.
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