EU to step up probe into Meta over ‘addictive design’ concerns

The European Commission is preparing to intensify its investigation into Meta Platforms, over allegations that its social media products are designed in ways that may be addictive to younger users, according to a Reuters report citing Bloomberg News.The probe focuses on whether Facebook and Instagram use design features that keep users—particularly children—engaged for extended periods, raising concerns around online safety and well-being.Regulators are said to be working on preliminary findings that could accuse Meta of deploying such “addictive” design practices. However, no timeline has yet been set for when these findings will be formally announced.The investigation is part of a broader crackdown by the European Union on large technology platforms under the Digital Services Act (DSA). The Commission first opened the probe in May 2024, citing concerns that Meta had not taken sufficient steps to mitigate risks to children on its platforms.The EU has already taken action earlier this year, when it charged Meta with breaching its tech rules, stating that the company must do more to prevent children under the age of 13 from accessing its social networks.As part of the latest developments, regulators are considering additional restrictions similar to those introduced in the UK and other jurisdictions, depending on recommendations expected from an expert panel next month.The inquiry adds to increasing global scrutiny of social media platforms over their impact on young users. Meta has faced sustained criticism regarding how its platforms influence mental health, screen time habits and online safety for minors.Also read: Instagram eyes living room audiences as Meta tests episodic shows and live TV formatsThe report noted that Meta and the European Commission did not immediately respond to requests for comment.The EU’s move also comes amid legal and regulatory pressure elsewhere. In the United States, Meta is facing multiple lawsuits from young users and their families, while also lobbying lawmakers for protection from liability related to alleged harm caused by its platforms.In a separate development earlier this year, a Los Angeles jury found Meta and Google negligent in a case concerning the impact of social media design on young users, marking a significant legal milestone in the ongoing debate over tech platform accountability.