Disney Advertising Launches ESPN Fan House Interactive Hub for Fan Engagement
By
Shannen Ace
Summary
Disney Advertising is launching ESPN Fan House, a new interactive entertainment hub powered by Flowcode that aims to deepen fan engagement through live polls, trivia, sweepstakes, merchandise, and brand integrations. The hub serves as a "frictionless entry point" connecting fans across home, on-site events, and social/digital platforms. For advertisers, it offers participation-based sponsorship opportunities with exclusive offers and rewards.
Source
bskyDisney Advertising Launches ESPN Fan House Interactive Hub for Fan Engagementwdwnt.comKey quotes
· 3 pulledESPN Fan House will feature live polls, trivia, sweepstakes, merchandise, and brand integrations for fans at home, at on-site events, or engaging across social and digital platforms.
The hub acts as a 'frictionless entry point, giving fans a deeper connection to the broader ESPN ecosystem.'
For advertisers, ESPN Fan House unlocks a new class of participation-based sponsorship, delivers exclusive offers and rewards directly to fans.
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