Disney Sells Out NBA Finals Ad Inventory Through Game 4 as Knicks Return to Championship Series
By
Dade Hayes
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
Disney Advertising has sold out its NBA Finals ad inventory through the first four games, driven by brand interest in the historic matchup featuring the New York Knicks—who haven't reached the Finals since 1999 or won a championship since 1973—against the San Antonio Spurs. The Knicks lead the series after winning Game 1, with Game 2 set in San Antonio before the series moves to Madison Square Garden. Disney declined to comment on pricing but confirmed strong advertiser demand.
Key quotes
· 3 pulledDisney Advertising has sold out of inventory on the NBA Finals through the first four games, with a number of brands motivated by the unusual elements in this year's title matchup.
The New York Knicks, who haven't been to the Finals since 1999 and haven't won a championship since 1973, lead the San Antonio Spurs after winning the first game of the best-of-seven series.
Disney reps declined to comment on pricing, but said most of t
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