Epic Games CEO Tim Sweeney criticizes Valve's Steam AI disclosure policy as unfair to developers
By
Chris Scullion
Summary
Epic Games CEO Tim Sweeney has criticized Valve's policy requiring game developers to disclose the use of generative AI on Steam store pages. Since 2024, Valve has mandated that studios disclose AI-generated content, which appears in a dedicated section on game pages. Sweeney argues this acts as a "Scarlet Letter" that unfairly stigmatizes developers and encourages players to attack games using AI tools. The policy was reportedly updated in January 2026 to clarify the two main types of AI disclosure needed: AI used to generate content for the game, and AI content generated during gameplay, while excluding standard AI-powered tools.
Source
Twitter / XEpic Games CEO Tim Sweeney criticizes Valve's Steam AI disclosure policy as unfair to developersvgc.newsKey quotes
· 2 pulledTim Sweeney says it's 'really irresponsible' of Steam to make studios disclose AI use
Tim Sweeney claims it's a 'Scarlet Letter' which makes players 'try to kill the game'
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