AI Disclosure on Steam: How AI Usage Affects Game Sales in 2025
By
Ross Burton, PhD
Summary
This data-driven analysis examines how AI disclosure and usage impacts game sales on Steam. As of November 2025, approximately 21% of games released on Steam declare some form of AI use. The article investigates whether players actively avoid AI-disclosed games, are oblivious to AI use, or if AI inherently affects game quality and purchase decisions. It's part of a series analyzing generative AI on Steam, focusing on the correlation between AI usage and sales performance.
Source
bskyAI Disclosure on Steam: How AI Usage Affects Game Sales in 2025game-oracle.comKey quotes
· 3 pulled~21% of games released in 2025 declaring some form of AI use (as of November)
In this blog, we'll be tackling the second and more tricky part of our analysis: how is the use of AI impacting sales?
Do players actively avoid games with AI disclosures? Are players oblivious to the use of AI? Does using AI inherently impact game quality?
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