Behind the Scenes: How Shopify Built the Interactive Web Experience for Spring '26 Edition: Everywhere
By
By Andy Thelander
Summary
An in-depth technical interview with Shopify's Creative Director Maggie Fost and Principal Product Designer Andy Thelander about the rendering architecture, custom tooling, and performance techniques behind the interactive web experience for Shopify's Spring '26 Edition: Everywhere. The piece explores how the team built a cinematic, responsive, accessible, and performant web experience that pushes boundaries while remaining true to core web principles.
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Key quotes
· 3 pulledWe set out to build an experience that felt cinematic while remaining true to the web: responsive, accessible, performant, and usable across a wide range of devices.
Every Shopify Editions release is accompanied by an interactive web experience that explores new ideas on the web.
The team built custom tooling and rendering architecture to achieve the performance and visual quality they were aiming for.
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