EBU Urges EU to Enact Stronger Legislation Protecting Public Service Media Prominence Against Big Tech
By
Dan Meier
Summary
The European Broadcasting Union (EBU) is calling for stronger European legislation to protect the prominence of public service media (PSM) content on digital platforms. Since the 2018 revision of the Audiovisual Media Services Directive (AVMSD), video content is increasingly accessed through various entry points controlled by Big Tech gatekeepers, making it harder for PSM content to remain visible. The EBU argues that current rules are insufficient and that new legislation must have real enforcement power ("teeth") to ensure public service content isn't buried by algorithm-driven recommendations from major tech platforms.
Source
bskyEBU Urges EU to Enact Stronger Legislation Protecting Public Service Media Prominence Against Big Techvideoweek.comKey quotes
· 3 pulledMuch has changed since the last time the Audiovisual Media Services Directive (AVMSD), the EU's legal framework that coordinates national legislation for audiovisual services, was revised back in 2018.
With video content now accessed through a range of different entry points, public service media (PSM) content sits alongside all types of video, all competing for prominence in viewing moments.
The EBU is calling for European legislation 'with teeth' to protect PSB prominence against Big Tech gatekeepers.
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