EA Executive Calls for In-Game Ads in PC and Console Games as Industry Seeks New Revenue

EA believes that planning for in-game advertising placement should be done during the development stage

Developing console and PC games with built-in advertising in mind from the start can significantly ease future efforts, claims Alexander Dao

EA Exec Doesn’t Want In-Game Ads to Feel Forced: “It Has to Make Sense for The Game”

Gaming has changed a lot over the years, shifting from a niche activity for kids to a massive global phenomenon that has influenced the cult

EA Executive Wants Developers to Embrace In-Game Ads

Studios Should Start Planning For In-Game Ads During Development, Says EA

EA's head of advertising, Alexander Dao, stated that developing titles with ads in mind could be a huge opportunity for studios worldwide. S

Electronic Arts Launches EA Advertising Platform to Attract Sports-Focused Advertisers

Electronic Arts Makes Push for Ad Dollars Tied to Sports

EA launches new advertising division to sell in-game activations

The newly launched EA Advertising division is tasked with helping brands connect with gaming fans.