Cooot Studio: A Zhengzhou-based branding studio that embraces uncertainty in visual identity design
By
Ayla Angelos
Summary
Cooot Studio, founded in 2020 by Bai Mi and based in Zhengzhou, China, is a branding and design studio that creates visual identities evoking a sense of familiar uncertainty. The founder's background in animation shifted toward graphic design, leading the studio to produce branding, packaging, and event design for international clients. The studio's philosophy centers on creating work that viewers feel before trying to understand, blending the unfamiliar with the familiar.
Source
Creative BoomCooot Studio: A Zhengzhou-based branding studio that embraces uncertainty in visual identity designcreativeboom.comKey quotes
· 2 pulledI hope that when viewers see my work, they don't try to 'understand' it first.
Instead, they feel a subtle sense of uncertainty – something feels different, but they can't quite put their finger on it – and then quickly find a familiar foothold.
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