Disney Renames Children's TV Division to 'Disney Kids & Family' After Corporate Review
Disney is renaming its Disney Branded Television division to "Disney Kids & Family," effective immediately. The rebrand follows a corporate review led by chairman Debra O'Connell and aims to better reflect the division's focus on children's and family programming across Disney+, Disney Channel, Disney Jr., and Disney XD. The previous name was seen as overly focused on the Disney brand itself rather than the audience it serves.
Key quotes
Disney is renaming Disney Branded Television, the unit responsible for children's and family programming across Disney+, Disney Channel, Disney Jr., and Disney XD, as Disney Kids & Family.
The change is effective immediately.
According to the company, the rebrand follows a review of Disney Entertainment Television led by chairman Debra O'Connell and is intended to better reflect the division's current focus.
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