Disney Branded Television Rebrands as Disney Kids & Family to Better Reflect Content and Audience
By
Nellie Andreeva
The bagel they save for the regulars. Don't skim, savour.
Summary
Disney Branded Television is rebranding as Disney Kids & Family following a review by Debra OConnell, who added oversight of the division after her elevation to Chairman of Disney Entertainment Television in March. The name change, announced in a note to creative partners by OConnell and division head Ayo Davis, aims to more accurately reflect the nature of the content and the target audience across Disney+, Disney Jr., Disney Channel, and digital platforms.
Key quotes
· 1 pulledThe new moniker is designed to more accurately reflect the nature of the division's content and the audience it targets across Disney+, Disney Jr., Disney Channel, and digital platforms.
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