DirecTV to Launch AI-Powered Interactive Screensavers with Shopping Features
By
Emma Roth
Properly proved. Has structure, has flavour, has a point.
Summary
DirecTV is partnering with AI company Glance to launch a new feature that uses artificial intelligence to place users, their families, and pets into custom TV screensavers. These AI-generated environments will include shoppable items, allowing users to purchase clothing similar to what their AI likeness is wearing or furniture that appears in the screensaver. The feature is scheduled to roll out to DirecTV Gemini devices starting next year, transforming television from a passive 'lean back' experience to an interactive 'lean in' one.
Key quotes
· 4 pulled"We are making television a lean-in experience versus lean back"
"DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver"
"you'll find items you can shop for within that AI environment"
"whether it's a piece of clothing similar to the one your AI likeness is wearing or a piece of furniture that pops up alongside it"
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