L'Oréal partners with OpenAI to integrate generative AI into beauty marketing and product discovery
By
Sam Bradley
Summary
L'Oréal has announced a partnership with OpenAI to integrate generative AI into its marketing and product discovery operations. The beauty giant will use OpenAI's latest models in its CreAItech marketing production system, while subsidiary Maybelline plans to integrate its virtual "try-on" app directly into ChatGPT. The deal was announced by chief digital and marketing officer Asmita Dubey ahead of her appearance at a Paris tech conference, as the company seeks to stay competitive in the era of zero-click search and rapid AI-driven creative production.
Source
bskyL'Oréal partners with OpenAI to integrate generative AI into beauty marketing and product discoverydigiday.comKey quotes
· 3 pulledL'Oréal is the latest to strike a deal, this week unveiling a partnership to give it a leg up in product discovery and to use the organization's latest models in its CreAItech marketing production system.
Subsidiary brand Maybelline is also set to integrate its virtual 'try-on' app directly into ChatGPT itself.
L'Oréal's CMO Asmita Dubey is tasked with keeping the beauty giant competitive in the age of zero-click search and rapid AI creative production.
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