D&AD New Blood Awards 2026: Student project "Blood Stocks" wins top prizes by reframing menstruation as a medical asset
By
Katy Cowan
Summary
The D&AD New Blood Awards 2026 top prizes were won by "Blood Stocks," a Danish student project proposing that menstruation be treated as a medical asset rather than a taboo subject. The project was the only one to receive both a Black Pencil (highest honour) and a White Pencil at the ceremony in London. The piece highlights how a thoughtful, brave proposal about periods defined the awards over more conventional commercial work.
Source
Creative BoomD&AD New Blood Awards 2026: Student project "Blood Stocks" wins top prizes by reframing menstruation as a medical assetcreativeboom.comKey quotes
· 3 pulledThe work that defined this year's D&AD New Blood Awards wasn't a glossy product film or a clever brand stunt, but a thoughtful, brave proposal about menstruation
Blood Stocks proposes treating menstruation as a medical asset rather than something to be quietly managed and never spoken about.
It was the only project in the entire programme to take both a Black Pencil, D&AD's highest honour, and a White Pencil
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