First reported by AdExchanger
Bidders For Criteo; Who Needs Search Traffic, Anyway?
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
From the article
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
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Bidders For Criteo; Who Needs Search Traffic, Anyway?
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