Courts Expand CCPA Private Right of Action to Cover Adtech Tracking Technologies
By
Jennifer Brumfield
Summary
Two courts in 2026 have allowed California Consumer Privacy Act (CCPA) claims to proceed against companies using adtech tracking tools like Google Analytics and Meta Pixel, without first determining whether such tools actually disclose "personal information" under the CCPA. This represents a significant expansion of the CCPA's private right of action, potentially exposing businesses to liability for using common third-party tracking technologies on their websites, even if they never directly share data with third parties.
Source
bskyCourts Expand CCPA Private Right of Action to Cover Adtech Tracking Technologiesjdsupra.comKey quotes
· 2 pulledTwo courts in 2026 have allowed CCPA claims to proceed based on adtech use without addressing whether adtech discloses 'personal information' under the CCPA
if your company uses Google Analytics, Meta Pixel, or other third-party tracking technology on its website, you may be exposed to not only wiretapping or trap-and-trace claims under the California Invasion of Privacy Act (CIPA) or federal law, but also claims under the California Consumer Privacy Act (CCPA) even if you never
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