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AI Should Be Used for Business Growth, Not Just Cost-Cutting Efficiency

By

Shlomo Benartzi, Randall Long, Stefano Puntoni

1mo ago· 1 min readenOpinion

Summary

The article argues that companies are overly focused on using AI for cost-cutting and efficiency gains (lower costs, smaller headcount, faster processes), but this is a misguided approach. Instead, businesses should leverage AI as a tool for growth and innovation rather than just operational efficiency.

Source

bskyAI Should Be Used for Business Growth, Not Just Cost-Cutting Efficiencyhbr.org

Key quotes

· 3 pulled
Ask a roomful of senior executives what AI can do for their business, and the answers will probably cluster around the same themes: lower costs, smaller headcount, faster processes, leaner operations.
Efficiency, efficiency, efficiency—it's an almost universal reflex.
It's also a badly misguided one.
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Cost-cutting alone is shortsighted.

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