UK competition regulator consults on new rules to allow app developers to bypass Apple and Google payment fees
By
Competition and Markets Authority
Summary
The UK's Competition and Markets Authority (CMA) is consulting on new conduct requirements for Apple and Google under the UK digital markets competition regime. The proposed rules would remove restrictions preventing UK app developers from 'steering' customers away from Apple and Google's platforms for payment, allowing developers to bypass mandatory platform fees. This is designed to increase competition, lower prices for consumers, and spur innovation in the UK tech sector.
Source
bskyUK competition regulator consults on new rules to allow app developers to bypass Apple and Google payment feesgov.ukKey quotes
· 3 pulled'Steering' – the ability for developers to engage with customers about off‑platform options – is currently banned by Apple and restricted by Google in the UK.
Lifting these constraints would allow developers to bypass mandatory fees set by platforms.
The CMA is consulting on new conduct requirements for Apple and Google under the UK digital markets competition regime.
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