CLUB Football Management Game Reaches Top 3 on App Store with 100,000+ Players
By
Abbey Bamford
Properly proved. Has structure, has flavour, has a point.
Summary
CLUB, a new football management mobile game from Formation Games, has achieved significant success by reaching the top three in App Store's Free Sports Games chart with over 100,000 players shortly after launch. The game's success is attributed to a 2.5-year design partnership with Monday Nights studio, which provided brand-first design perspective, user interface, icons, badges, and trophies. The article focuses on how design collaboration helped break football gaming out of its creative rut.
Key quotes
· 5 pulledCLUB, the debut title from Formation Games, has stormed into the top three of the App Store's Free Sports Games chart
attracting more than 100,000 players just weeks after launch
Monday Nights has helped shape the game's look and feel, from user interface to icons, badges and trophies
the studio sought to bring a brand-first perspective to a category
design is key to breaking football gaming out of its rut
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