Cint launches unified brand and sales lift measurement dashboard in open beta
By
Luis Rijo
Summary
Cint has launched in-flight outcomes measurement within Lucid Measurement, merging brand lift and sales lift into a single live dashboard for advertisers. This capability, now in open beta across the US after closed testing, allows advertisers to connect brand perception data with real purchase behavior while campaigns are still running. The announcement on June 17, 2026, addresses the historical problem of brand and sales lift being handled by separate vendors with different methodologies and reporting systems.
Source
bskyCint launches unified brand and sales lift measurement dashboard in open betappc.landKey quotes
· 2 pulledCint today introduced in-flight outcomes measurement within Lucid Measurement, giving advertisers a single dashboard that connects brand lift to real purchase behavior while campaigns are still running
The announcement addresses one of the most persistent structural problems in campaign measurement: brand lift and sales lift have historically been handled by different vendors, using different methodologies, different sample sources, and different reporting frameworks
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