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China Smartphone Sales Drop 13% During 618 Festival as Memory Costs Limit Discounts
China smartphone sales fall 13% during 618 festival as rising memory costs limit discounts
Smartphone sales in China dropped 13% year-on-year during the 618 shopping festival (May 26 - June 21), according to Counterpoint Research. All major Chinese brands except Huawei saw double-digit declines, with Honor down 33% and Xiaomi down 24%. The sales slump was attributed to brands raising prices to offset higher memory costs, driven by increased demand for memory chips amid rapid AI infrastructure build-out, leaving less room for promotional discounts compared to the previous year.
Key quotes
Smartphone sales in China fell 13% year on year during the month-long 618 shopping festival, as brands raised prices to offset higher memory costs, according to data from Counterpoint Research.
Honor sales dropped 33%, while Xiaomi's fell 24%.
Higher memory prices amid a rapid build-out of AI infrastructure have pushed up handset costs this year, leaving brands with less room to offer steep
From the article
BEIJING — Smartphone sales in China fell 13% year on year during the month-long 618 shopping festival, as brands raised prices to offset higher memory costs, according to data from Counterpoint Research. Sales declined from May 26 to June 21, with all maj
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