Authentic Brands Group Acquires Care Bears IP in Undisclosed Deal
By
Brent Lang
Summary
Authentic Brands Group has acquired the intellectual property of Care Bears, the iconic children's franchise that originated as a greeting card concept in the early 1980s. The brand evolved into a global entertainment empire spanning plush toys, animated shows, movies, and games, generating over $12 billion in lifetime retail sales. Financial terms of the deal were not disclosed. The franchise includes more than 100 distinct bear characters.
Source
VarietyAuthentic Brands Group Acquires Care Bears IP in Undisclosed Dealvariety.comKey quotes
· 5 pulledAuthentic Brands Group has signed a definitive agreement to acquire the intellectual property of Care Bears, the cuddly residents of Care-a-Lot that became a merchandising and retail juggernaut and beloved children's property.
Financial terms of the pact were not disclosed.
The Care Bears were originally introduced in the early 1980s as a greeting card concept, before evolving into a global entertainment franchise that consists of plush toys and animated shows, movies and games.
It has generated more than $12 billion in lifetime retail sales.
The brand includes more than 100 bears, each with its own unique symbol and personality.
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