CAA Urges Meta to Strengthen Likeness Protections Over New Muse AI Image Generator
CAA (Creative Artists Agency) has publicly called on Meta to strengthen protections for users' personal likeness following backlash over the company's new AI image generator, Muse. The agency argues that no one's name, image, likeness, voice, or creative work should be used by third parties—including AI models—without clear, documented consent. CAA raised concerns on behalf of their clients, emphasizing that true innovation must prioritize creators' rights, livelihoods, and control over their own work rather than handing that control to platforms.
Key quotes
No one's name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent.
True innovation puts creators first: respecting their rights, protecting their livelihoods and giving them real control, not handing it over to platforms.
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