Bluesky pivots away from competing with X, looks to Reddit-inspired model instead
By
Sawdah Bhaimiya
Summary
Bluesky, the social media platform that originated within Twitter, has struggled to compete with X (formerly Twitter), reaching only about 10% of X's user base two years after launch. Bluesky COO Rose Wang stated at SXSW London that the company is shifting strategy away from trying to rival X directly, and instead is looking to take inspiration from community-driven platforms like Reddit, signaling a pivot away from the "public square" model of social media.
Source
bskyBluesky pivots away from competing with X, looks to Reddit-inspired model insteadcnbc.comKey quotes
· 2 pulledThe world is changing rapidly, and we're not trying to build what social used to be and get to parity.
I think the public square is not the direction we want to go in...we're very inspired by companies like Reddit.
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