Bluesky's Decentralized Social Network Model Scales to Millions Without Marketing Budget

Summary

The article explores Bluesky's evolution from being perceived as just another Twitter clone to becoming a groundbreaking decentralized social network. It highlights how Bluesky, as a public benefit corporation, has successfully scaled an open-source social network to tens of millions of users without spending money on marketing. The piece focuses on Blacksky as a case study demonstrating the potential of decentralized infrastructure and how this model represents the next evolution of social media platforms.